Most coaches are dedicated to principle of thumping their own chests. My StrongFirst colleagues and I just want people to get, well, stronger. Because a stronger you is a better you. A happier you. A more capable you.
There is no such thing as too much strength. Read my essay from last year for StrongFirst, and then ask yourself whether the coaches you work with (in any gym, dojo, or other training center) are really focused on improvement or on being narcissistic blowhards.
As StrongFirst coaches, we are nonconformists who are dedicated to the principle that the pursuit of quality in training is its own best reward.